In Brief
A film producer released a promotional trailer featuring a song that did not appear in the final film. A viewer who had watched the trailer purchased tickets to see the movie expecting the song to be included, and felt deceived when it was absent. Consumer courts held this constituted deficiency of service and unfair trade practice. The Supreme Court reversed, holding that promotional trailers are unilateral advertisements that do not create contractual obligations. Since no offer or promise arose from the trailer, the film's non-inclusion of the promotional content did not breach any service standards. The Court recognized that advertisements serve creative and artistic functions beyond information disclosure and should be judged by standards accounting for the service provider's creative discretion.
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